How to Overcome Your Business Challenges with Translation

onDecember 20, 2018

inGeneral

translation, business, and technology concept - male translator or businessman with laptop computer thinking at office over greeting words in different foreign languages
20th December 2018

Today, the world economy is far more complex than it has ever been throughout human history. There is one thing that hasn’t changed that much and that’s the fact there is no common language to bridge the boundaries. No business can expect to be successful in the international market if it fails to accept that it has to adapt to the vast number of languages spoken in the world.

Failing to recognise these language barriers in ... View More

The Advantages and Disadvantages of Interpreters

onNovember 15, 2018

inGeneral

Dedicated manager sharing his opinion while interpreting a pie chart during board of directors meeting in the conference room of a prosperous company
15th November 2018

An interpreter isn’t a new profession but it has become increasingly more important as people and cultures mix and move between countries where there is no common language. It takes time to learn a language and often if a traveller is only visiting a country for a short period of time spending considerable time learning a new language may simply be not practical as far as setting the time aside to do so. However, when ... View More

5 Detailed Steps for the Translation of Product Descriptions

onOctober 23, 2018

inGeneral

product translation
23rd October 2018

In this world of global business there’s no point in marketing products to overseas markets if the targeted customers don’t speak your language. This means translating creative product descriptions into those targeted languages is the key to attracting new customers. The important question to answer is how to ensure product descriptions are acceptable to customers? There are a number of steps a business needs to take to ensure their overseas marketing tactics are likely to ... View More

Influence of the Environment on Your Language | Happy World Environment Day

onJune 4, 2018

inGeneral

World Environment Day
4th June 2018
History of the World Environment Day

On June 5th, every year, World Environment Day (WED) is marked by 143 individual countries around the world. The importance of the world’s environment is recognised every year on the same date. It was first established in 1974 when countries began to realise how environmental issues such as overfishing, overpopulation, marine pollution and forest destruction had become important concerns.

World Environment Day history goes back to 1972 at the UN General ... View More

Tourism Operators and Travel Agents Need to Think About Their Translation Needs

onSeptember 11, 2017

inGeneral

Tourism translation
11th September 2017

Long gone are the days when the tourist industry promoted its products in a single language. Far more people are travelling around the planet than they have ever done. That includes millions of tourists from countries whose citizens may have never travelled before, either because of government restrictions on travels overseas, or because most people simply couldn’t afford it in the past.

 

Go to any of the planet’s most iconic spots: Venice, the Taj ... View More

The Importance of Languages and Dialects

onAugust 29, 2017

inGeneral

Language and Dialects
29th August 2017

Currently, as of 2017, there are an estimated 6,000 languages spoken throughout the world. One wonders out of all these languages and dialects that there really are enough speakers of them. Seemingly there are, despite the fact that every year it has been recorded that 3-5 languages and dialects disappear functionally.

Of course, as well as those that are disappearing there are some that are emerging, which aren’t necessarily specific to any particular culture. ... View More

How to Get That Perfect Translation

onAugust 24, 2017

inGeneral, Translation Tips

Perfect Translation
24th August 2017

How the perfect translation is achieved can be baffling to those individuals who don’t work in the translation business. So here is some insight into how it’s done.

The document sent to the translation agency should be as explicit and accurate as possible, so all involved in the project know what the expected outcome should be. It all begins with good communication. Without that time is lost trying to get important answers regarding the source document ... View More

Crowd Sourcing and Game Localisation Help Players and Game Developers

Game Localization
18th August 2017

User generated feedback and content is more and more becoming evident on the web. If, for example, game users are requesting access to games in their own language the game company has to find the money to localise the game. More recently this has involved crowd sourcing initiatives as a way of trying to resolve the time consuming job of localising something so intricate as a video game. Video games, like all software products, have ... View More

The Main Features of a Film Translation

onAugust 3, 2017

inGeneral

Film Translation
3rd August 2017

There are a number of different categories when undertaking film translation services. First, of all there is the translation of any written materials. This includes articles and scripts that are required to help give support for the film production. Next there is creating subtitles for film translation and dubbing as well. Both of these tasks could involve several languages particularly if the film is to be distributed to an international market. Once this has ... View More

Video Marketing: How Translation Fits In

Video Marketing
21st July 2017

This year is the year of translation in video marketing, and marketers are increasingly getting hooked on this as the next biggest way of attracting attention.

There is sufficient proof that video marketing strategies lead to increased:
• conversion rates;
• ad engagement;
• email click-through rates.

Videos are being used for different purposes and through different mediums like YouTube. More and more people are accessing these sites to view marketing videos, product ... View More