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An interpreter isn’t a new profession but it has become increasingly more important as people and cultures mix and move between countries where there is no common language. It takes time to learn a language and often if a traveller is only visiting a country for a short period of time spending considerable time learning a new language may simply be not practical as far as setting the time aside to do so. However, when ... View More

In this world of global business there’s no point in marketing products to overseas markets if the targeted customers don’t speak your language. This means translating creative product descriptions into those targeted languages is the key to attracting new customers. The important question to answer is how to ensure product descriptions are acceptable to customers? There are a number of steps a business needs to take to ensure their overseas marketing tactics are likely to ... View More

On June 5th, every year, World Environment Day (WED) is marked by 143 individual countries around the world. The importance of the world’s environment is recognised every year on the same date. It was first established in 1974 when countries began to realise how environmental issues such as overfishing, overpopulation, marine pollution and forest destruction had become important concerns.

World Environment Day history goes back to 1972 at the UN General ... View More

Long gone are the days when the tourist industry promoted its products in a single language. Far more people are travelling around the planet than they have ever done. That includes millions of tourists from countries whose citizens may have never travelled before, either because of government restrictions on travels overseas, or because most people simply couldn’t afford it in the past.

Go to any of the planet’s most iconic spots: Venice, the Taj ... View More

Currently, as of 2017, there are an estimated 6,000 languages spoken throughout the world. One wonders out of all these languages and dialects that there really are enough speakers of them. Seemingly there are, despite the fact that every year it has been recorded that 3-5 languages and dialects disappear functionally.

Of course, as well as those that are disappearing there are some that are emerging, which aren’t necessarily specific to any particular culture. ... View More

How the perfect translation is achieved can be baffling to those individuals who don’t work in the translation business. So here is some insight into how it’s done.

The document sent to the translation agency should be as explicit and accurate as possible, so all involved in the project know what the expected outcome should be. It all begins with good communication. Without that time is lost trying to get important answers regarding the source document ... View More

User generated feedback and content is more and more becoming evident on the web. If, for example, game users are requesting access to games in their own language the game company has to find the money to localise the game. More recently this has involved crowd sourcing initiatives as a way of trying to resolve the time consuming job of localising something so intricate as a video game. Video games, like all software products, have ... View More

There are a number of different categories when undertaking film translation services. First, of all there is the translation of any written materials. This includes articles and scripts that are required to help give support for the film production. Next there is creating subtitles for film translation and dubbing as well. Both of these tasks could involve several languages particularly if the film is to be distributed to an international market. Once this has ... View More

This year is the year of translation in video marketing, and marketers are increasingly getting hooked on this as the next biggest way of attracting attention.

There is sufficient proof that video marketing strategies lead to increased:
• conversion rates;
• ad engagement;
• email click-through rates.

Videos are being used for different purposes and through different mediums like YouTube. More and more people are accessing these sites to view marketing videos, product ... View More