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Australia is a melting pot of cultures, languages, and ethnicities. For private enterprises, these culturally and linguistically diverse (CALD) groups can be important target markets. For government agencies, they form an important section of the population that must be understood in policy making and implementation. Aussie Translations can support your organisation with targeted multicultural research.

How multicultural research benefits your organisation


  • In 2014/15, net overseas migration amounted to an annual influx of 168,200 persons. In boom times, this number sometimes approaches 300,000 (for example in 2009).
  • Migrant income exceeds $50 billion annually.
  • As of 30 June 2015, a whopping 28.2% of Australia's estimated population – 6.7 million people – were born overseas.
  • Apart from the UK and New Zealand, the dominant countries of birth are China, India, the Philippines, Vietnam, Italy, South Africa, Malaysia and Germany.

No government agency and no business should ignore such a large proportion of the population.


While this list is not exhaustive, it gives you an idea of the tools we use to find out what you need to know:

  • Computer-assisted telephone interviews
  • Discussions with community leaders
  • Field interviews
  • Community feedback sessions
  • Panel discussions / group interviews
  • Focus groups
  • Interviews with opinion leaders
  • Questionnaires

Our Head of Research is a migrant himself, holds an MBA in International Business, and has first-hand field experience in market research and data collection.

Public Sector Multicultural Research

Inclusion, compliance, and transparency are all aspects of your work as a representative of a government agency. With CALD groups forming a vital part of Australian society, and often a dominant one in certain areas, in-depth knowledge of migrants’ opinions, values, and expectations are vital for successful policy making and implementation. Consider these Australian suburbs, for example:

NSW Haymarket 88% migrants
QLD Robertson 62% migrants
SA Regency Park 63% migrants
VIC Clayton 70% migrants
WA Northbridge 68% migrants
TAS Dynnyrne 33% migrants
NT Coonawarra 50% migrants
ACT Acton 57% migrants

Here are some questions that Aussie Translations clients have had answered through our targeted multicultural research. Have you answered these questions for your agency?

  • Is our communication material effective?
  • Do migrant communities understand our messages?
  • What’s the opinion of ethnicity X on topic Y?
  • What do the ethnic communities think about our policy?
  • How can we raise awareness amongst non-English speakers?
  • How can we change certain behaviours amongst migrant communities?
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