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Australia is a melting pot of cultures, languages, and ethnicities. For private enterprises, these culturally and linguistically diverse (CALD) groups can be important target markets. For government agencies, they form an important section of the population that must be understood in policy making and implementation. Aussie Translations can support your organisation with targeted multicultural research.
No government agency and no business should ignore such a large proportion of the population.
While this list is not exhaustive, it gives you an idea of the tools we use to find out what you need to know:
Our Head of Research is a migrant himself, holds an MBA in International Business, and has first-hand field experience in market research and data collection.
Inclusion, compliance, and transparency are all aspects of your work as a representative of a government agency. With CALD groups forming a vital part of Australian society, and often a dominant one in certain areas, in-depth knowledge of migrants’ opinions, values, and expectations are vital for successful policy making and implementation. Consider these Australian suburbs, for example:
|SA||Regency Park||63% migrants|
Here are some questions that Aussie Translations clients have had answered through our targeted multicultural research. Have you answered these questions for your agency?