Video Marketing: How Translation Fits In

video marketing

This year is the year of translation in video marketing, and marketers are increasingly getting hooked on this as the next biggest way of attracting attention.

There is sufficient proof that video marketing strategies lead to increased:
• conversion rates;
• ad engagement;
• email click-through rates.

Videos are being used for different purposes and through different mediums like YouTube. ... View More

SEO Defines the Quality of Website Localization

SEO website localization

Website localization today is necessary for businesses which want to reach out to the world with their products. There is no better way of doing this than through website localisation using website translation services. The translators will help to drive customers to your website with content that- is relevant to a local market which will in the end improve the sales outcome ... View More

Microlearning and eLearning Localization: How They Work Together

onJune 22, 2017

inGeneral

Microlearning and eLearning Localization

Microlearning is a period of time ranging from between 3 and 5 minutes when learners are subject to small burst of learning material. Each burst is focussed on a learning objective. The sorts of media that are used include quizzes, short video clips, quick tests, short games and any other media that projects a learning point. These learning bytes can be accessed ... View More

The Difference Between Localization and Translation Explained

onJune 16, 2017

inGeneral

Translation and Localization

You may have been told that website translation and localization can help your business and nodded your head, but wondered what these terms actually meant and why they should be so important when you next have your website redesigned.
In fact, website designers may not understand the difference either. However, assuming that you intend selling your goods outside of ... View More

The Challenge of E-learning Translation

onJune 14, 2017

inTranslation Trends

E-learning translation

E-learning has come of age and in some contexts, it may be the only way to accomplish new skills and knowledge. Of course, e-learning is now international and that means it as to be professionally translated. This can be quite a challenge, but with the right approach and materials, you can make it easier on yourself. Here are some tips to meet the ... View More

Translators Need Effective Terminology Management

onJune 7, 2017

inTranslation Tips

Terminology Management What is terminology management?

A definition of terminology management is the documenting, manipulating, storing and the presentation of terminology. Terminology itself is the specific words that are associated with a discipline like a science subject, an art topic or a profession. Terminology management serves its purpose is as important to translators, as it is for businesses and for anyone else who works with ... View More

Why Demand for Localised Content is Booming

onMay 29, 2017

inGeneral

Content Localization
Getting business ready for a global market is a trend that is unlikely to stop in the future. The world demand for translators and translation services is increasing at quite a reasonable rate at 5.5% per year. By 2018 this is supposed to increase to around 7.5%. This hike in demand for translations is mainly due to brands that are being ... View More

How to Be a Global-Ready Retailer

onMay 24, 2017

inGeneral

omnichannel commerce and localization

Once a retailer, always a retailer and this means retailers never give up when it comes to looking for new customers. They are constantly on the lookout to attract more and more customers to buy their products. Digitally savvy consumers aren’t necessarily the best target as they read between the lines when it comes to product descriptions and anything ... View More

Strategies to Enter a New Foreign Market

onMay 17, 2017

inGeneral

Enter New Foreign MarketThere are many ways a business can benefit from an overseas market. There is no particular way, but a number of possibilities, including direct exporting which may be suitable and the best strategy for one particular market. It should not be forgotten that website translation can be beneficial to your business.

The strategy will be determined by :
– Tariff costs;
– ... View More

Literary Translations A Big Challenge!

onMay 4, 2017

inTranslation Tips

Challenges Of Literal Translations

A literary translation is harder than you may have thought as it is a creative piece of work which is translated from one language to another. Literature is a verbal language which is particularly subjected to linguistic hurdles. It differs from painting, music, dance or sculpture, because literary work is really only accessible to those who really know ... View More