How to Be a Global-Ready Retailer

onMay 24, 2017

inLocalisation

omnichannel commerce and localization

Once a retailer, always a retailer and this means retailers never give up when it comes to looking for new customers. They are constantly on the lookout to attract more and more customers to buy their products. Digitally savvy consumers aren’t necessarily the best target as they read between the lines when it comes to product descriptions and anything ... View More

Strategies to Enter a New Foreign Market

onMay 17, 2017

inGeneral, Localisation

Enter New Foreign MarketThere are many ways a business can benefit from an overseas market. There is no particular way, but a number of possibilities, including direct exporting which may be suitable and the best strategy for one particular market. It should not be forgotten that website translation can be beneficial to your business.

The strategy will be determined by :
– Tariff costs;
– ... View More

Literary Translations A Big Challenge!

Challenges Of Literal Translations

A literary translation is harder than you may have thought as it is a creative piece of work which is translated from one language to another. Literature is a verbal language which is particularly subjected to linguistic hurdles. It differs from painting, music, dance or sculpture, because literary work is really only accessible to those who really know ... View More

Translation Without Effective Proofreading and Editing is Not Worthwhile

onApril 21, 2017

inProofreading Services

Translation Without Effective Proofreading

Anyone old enough to remember typewriters may be forgiven for thinking that proofreading and editing is a thing of the past, not just for anything written in one’s own language, but for translations, too. It’s not true, of course. Proofreading and editing are skills that are just as important as they used to be. It’s just ... View More

Don’t Neglect Transcreation if You are an Active Marketing Translator

Transcreation in marketing translation services

If you’ve never heard of the term “transcreation”, it may be time you have, especially if you are in the business of marketing your products to a new emerging niche or you are a marketing translator who is looking to build your client base.

Transcreation sounds vaguely like a religious term at ... View More

Big Challenges for Mobile Translators in a Developing World

Mobile Translation

It can be hard to appreciate just how different parts of the world are like when it comes to digital access. We tend to take for granted the fact that data is available everywhere at all times. This just isn’t the case everywhere in the world, or at least even if the Internet is available in theory, it may not be ... View More

Is Your Business Ready For a Truly Global Market?

onMarch 31, 2017

inLocalisation

Business Globalization

Globalisation may have become a dirty word politically recently, if the results of the U.S. presidential election, the Brexit referendum in Britain and some European election campaigns are anything to go by. But the public mood in some quarters is unlikely to have much effect on the global economy and the demand for translation services which are growing ... View More

How Translators Translate

Professional Translator

The actual job of translating in 2017 is probably a bit of a mystery to many people who need a translation done for them. They probably think that the translator sits in front of his or her computer with a text extract mentally engaged in switching from one language to another.
To some extent, that is still true. It depends partly ... View More

What’s Going On in the Language Services Industry in 2017?

Language Industry in 2017

2017 is already 2 months old, so what’s going on in the language service industry this year? Here are four key trends for the remainder of this year.
* No shortage in demand for the translation industry
* Machine translation gets better but nowhere does it replace human translation
* More performance tracking for professional translators
* Asia will ... View More

Study Finds Emoji Interpretation is Not Universal

onFebruary 20, 2017

inInterpretation Sevices

Emoji Interpretation

When emojis first came out, it was hoped that they would become a universal language, with the capability to transcend both cultural differences and borders.

Recently, researchers have discovered that some emojis are interpreted quite differently. This has meant that miscommunication takes place when they are used. Even professional marketing translators may not interpret emoji use the same way.
For example, ... View More