Marketing Translation vs Transcreation: What’s the Difference?

onJanuary 18, 2023

inTranslation Skills

Marketing translation and transcreation
18th January 2023

Whenever original marketing slogans and strategies are used anywhere else apart from their origin, there is a possibility for misunderstanding, confusion, indifference, and even offense. The greater the cultural differences between the original and target markets, the greater the chance that the marketing tools used will not have the same effect. This means that smart businesses intent on expanding their sales to new markets engage experts who can adapt the marketing material to suit the ... View More

The Role of Conference Interpreters and What They Do

onJanuary 9, 2023


conference interpreters
9th January 2023

Conference interpreting is a verbal form of translation that is conducted by a professional interpreter and sometimes a team of interpreters. Interpretation at a conference is used to translate presentations, speeches, and conversations into the native or the preferred language of a conference audience.

What is conference interpreting?

A conference interpreter works in a formal environment such as at:

  • International conferences
  • trade negotiations,
  • a meeting between government heads,
  • legal proceedings.

The conference interpreter typically works simultaneously, which means the translation takes ... View More

How Localisation Can Increase Your e-Commerce Business for Christmas Shopping Deals

onDecember 21, 2022


Localisation Can Increase Your e-Commerce Business for Christmas Shopping Deals
21st December 2022

Black Friday provides businesses and their brands with the chance to attract new markets and increase revenue. As more and more countries take advantage of the benefits of announcing Black Fridays it helps more businesses to advertise their products. But if the business wants to use Black Friday in their own countries to attract markets from overseas it needs to localise its products so that they are made available to people from more cultures ... View More

How to Become a Patent Translator

Patenet Translator Skills
12th December 2022
What are patents and why are they so important?

Patents are granted by governments to protect the rights of the inventor of a particular product or device. Owning the patent means that when the product is sold, no one else theoretically is able to copy it and therefore profit from the time and money the inventor has spent on developing it. Patents are the equivalent of copyright protection. The major difference between patents ... View More

Skills Required to Become a Legal Translator

onDecember 6, 2022

inTranslation Skills

Legal Translation
6th December 2022

Translators are professionals who translate a huge variety of different texts, ranging from websites to manuals and personal documents. Most translators, once they have embarked on a career in the translation industry, tend to end up specializing in the field of translation. For example, translators may specialize in marketing translation, literary translation, legal translation, scientific and technical translation, etc.

Legal translators, to take an example, are unlikely to have been lawyers, ... View More

The Process of Translating a Driver’s License for the DMV

onNovember 18, 2022

inTranslation Skills

translate your driver’s license for the DMV
18th November 2022

A driver’s license is a very important document because not only does it give the driver the legal right to drive it is also used to verify a person’s identity in many countries throughout the world.

What’s the DMV?

The Department of Motor Vehicles (DMV) is the U.S. agency that is responsible for everything that is related to vehicles such as car registration.

The key requirement when translating a driver’s license for ... View More

Top Ten Tips for the Best Technical Writing

onNovember 7, 2022


7th November 2022

The best technical writing is difficult to find as most technical writing is likely to be overly complicated. Technical writing is commonly used in the following documents:

  • whitepapers;
  • training course material;
  • reference guides;
  • product descriptions;
  • online training course material;
  • instruction/user manual;
  • yearly reports;
  • product manuals.
8 tips to improve technical writing 1. Understand ...
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Benefits of Translating YouTube Videos

onOctober 19, 2022

inGeneral, Translation Skills

Benefits of Translating YouTube Videos
19th October 2022

Every day, millions of people worldwide view online videos such as those that have been loaded on YouTube content. If you are a business you are missing out on a valuable opportunity if you don’t translate your YouTube content. Once you have gone through the process you will attract an international audience. If you don’t go through this process you face the fact that you will alienate much of your potential audience.

 What is YouTube translation?

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Translation Can Increase Patient Engagement

onSeptember 21, 2022


Health Care and Medical Translation
21st September 2022

As clinical research expands, its results are intended to reach as many places around the world as possible so that health professionals can use the latest developments to help the people in their communities improve their health. Research indicates that patients who are provided with information about their treatment options are more likely to benefit but they need to have all the most useful information available in their native languages.

This is where ... View More

What is the Role of Website Translations in Developing Customer Relationships?

onSeptember 20, 2022


Professional Translation
20th September 2022

The customer relationship is not just a fancy marketing term. Businesses that make a significant effort to understand their customers’ needs and try their best to speak their customers’ languages perform far better financially than companies that simply focus on their agendas and hardly listen to what their old and new customers say about the products they sell. Your website both showcases your products and acts as a point of contact for product inquiries. Once ... View More