Whenever original marketing slogans and strategies are used anywhere else apart from their origin, there is a possibility for misunderstanding, confusion, indifference, and even offense. The greater the cultural differences between the original and target markets, the greater the chance that the marketing tools used will not have the same effect. This means that smart businesses intent on expanding their sales to new markets engage experts who can adapt the marketing material to suit the ...
Conference interpreting is a verbal form of translation that is conducted by a professional interpreter and sometimes a team of interpreters. Interpretation at a conference is used to translate presentations, speeches, and conversations into the native or the preferred language of a conference audience.
What is conference interpreting?
A conference interpreter works in a formal environment such as at:
a meeting between government heads,
The conference interpreter typically works simultaneously, which means the translation takes ...
Black Friday provides businesses and their brands with the chance to attract new markets and increase revenue. As more and more countries take advantage of the benefits of announcing Black Fridays it helps more businesses to advertise their products. But if the business wants to use Black Friday in their own countries to attract markets from overseas it needs to localise its products so that they are made available to people from more cultures ...
Patents are granted by governments to protect the rights of the inventor of a particular product or device. Owning the patent means that when the product is sold, no one else theoretically is able to copy it and therefore profit from the time and money the inventor has spent on developing it. Patents are the equivalent of copyright protection. The major difference between patents ...View More
Translators are professionals who translate a huge variety of different texts, ranging from websites to manuals and personal documents. Most translators, once they have embarked on a career in the translation industry, tend to end up specializing in the field of translation. For example, translators may specialize in marketing translation, literary translation, legal translation, scientific and technical translation, etc.
Legal translators, to take an example, are unlikely to have been lawyers, ...View More
Every day, millions of people worldwide view online videos such as those that have been loaded on YouTube content. If you are a business you are missing out on a valuable opportunity if you don’t translate your YouTube content. Once you have gone through the process you will attract an international audience. If you don’t go through this process you face the fact that you will alienate much of your potential audience.
As clinical research expands, its results are intended to reach as many places around the world as possible so that health professionals can use the latest developments to help the people in their communities improve their health. Research indicates that patients who are provided with information about their treatment options are more likely to benefit but they need to have all the most useful information available in their native languages.
The customer relationship is not just a fancy marketing term. Businesses that make a significant effort to understand their customers’ needs and try their best to speak their customers’ languages perform far better financially than companies that simply focus on their agendas and hardly listen to what their old and new customers say about the products they sell. Your website both showcases your products and acts as a point of contact for product inquiries. Once ...