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Today, there are numerous businesses which are simply born into the global market as soon as they open their doors. This is in part due to the incredible reach offered by the internet and digital technology. There are around 3.5 billion daily internet users globally and it is growing all the time so there is no better time than now to go offshore with your business.

The estimates for the value of global ... View More

For all types of businesses, marketing to the global market is not taken lightly as it requires thought, time and investment. Taking time to research and understand the global market is vital before involving shareholders and other interested parties in expanding overseas.

One of the keys to success is gaining a thorough understanding of the targeted markets, including the potential role of any competitors and what is required in each of the targeted countries to ... View More

Not every business is large but there are smaller businesses that want to make an international presence so they can become known internationally. Start-ups can set aside localisation as part of their marketing budget and strategy just as much as larger corporations who have larger cash allocations for such marketing projects.

90% of purchasers conduct online product research before buying anything and this is especially true of those in the B2B area and software technology. If ... View More

Video dubbing, voice-overs and subtitling have always been used to spread ideas and
screen films in countries outside those where they were originally produced but in
recent years there has been a rapid growth in this sort of localisation using multimedia.
Live video streaming is the trend at the moment which is likely to develop further as the
year progresses.
The growth of multimedia has moved ahead rapidly because of the insatiable demand for it ... View More

When you attend meetings as a business owner you will need to get all the discussions and details written down accurately so you can refer to them at any time and know they represent what took place. The best way to do this is to ensure the whole meeting is recorded word for word. The recording must be high quality otherwise you will not be able to understand it when you refer back to the ... View More

Most businesses, when they begin to enter overseas markets, will need to get their website, promotional material and business documents translated into the targeted languages. The first thing a business may do is look around for an online translation tool some of which are free to do all their translations. No one would recommend this as a translation solution because it will deny the business a head start in the overseas marketing process for its ... View More

International Translation Day is on 30th September. This was chosen as the date because it is the same day as the Feast of St. Jerome. St. Jerome went down in history as a key translator in early Christian days when he translated the Old Testament directly from Hebrew into Latin.

Today these are English, German, French, Italian and Russian.

Between 2000 and 2010 the most commonly translated languages for ... View More

Tourism has become a global industry and this has only come about because of the presence of experienced translators in many different languages. No one will visit a country unless s/he can learn about its attractions in their own language. Marketing material has to present all the required information in the language or languages understood by those who are likely to want to visit a country.

A country like ... View More

Video game localisation includes everything that’s necessary to prepare your game or app for sale in a new place. Translating the text or words in your game is important but video game localisation goes far deeper. In order to attract a global audience for your game, it will need to be localised.  You will get more gamers leading to more revenue and downloads if you localise.

To get into this position you need to ensure your game matches ... View More

A lot of humor is very culturally embedded, so what in your language you find funny might not appear so funny in another language. Even the best translator has to have a foot in both worlds of the two languages they are able to translate in order to accurately complete the translation of humour.

There are many examples of stand up comedians in all cultures who perform in a country which doesn’t match their culture. They ... View More