The Way Forward For Globalisation This Year and Next

onJune 26, 2019

inTranslation Trends

Globalisation flat vector, people around the globe connection concept. International business network relationships. World wide web internet technology
26th June 2019

2019 has indicated some changes in the way countries wish to relate to one another with an increase in polarisation in ideas and politics. This, however, does not mean communication is not taking place. The growth of the internet has caused a surge in world communication as more and more people to get online and want to know what opportunities there are outside their own countries. Nationalist sentiments and xenophobia have not stopped global communication ... View More

The Importance of Dubbing, Voice-Overs and Subtitling In 2019

onMay 22, 2019

inTranslation Trends

subtitles, 3D rendering, text on wooden sign
22nd May 2019

Video dubbing, voice-overs and subtitling have always been used to spread ideas and
screen films in countries outside those where they were originally produced but in
recent years there has been a rapid growth in this sort of localisation using multimedia.
Live video streaming is the trend at the moment which is likely to develop further as the
year progresses.
The growth of multimedia has moved ahead rapidly because of the insatiable demand for it ... View More

Top Translation Trends For 2019

onJanuary 18, 2019

inTranslation Trends

Translation Stamp Word Translated 3d Illustration
18th January 2019
The rise of machine translations

The translation industry, like every other industry, changes from year to year. Most of this is due to the ever-increasing importance of machine translations which, even though they aren’t as sophisticated as the human brain, have still undergone huge improvements in their accuracy levels. This trend is set to continue into and through 2019. However, there is no expectation that this technology will cut out the need for human translators ... View More

When do brands need creative translation for businesses?

onOctober 30, 2018

inTranslation Trends

Creative Translation for Businesses
30th October 2018

An ordinary straightforward translation is a common way for a business to get its message across to an overseas audience. This is however not seen as the best way of attracting new customers but more importantly a business has to be a bit more creative and use transcreation instead. This is provided by a marketing translation service.

What precisely is transcreation?

Transcreation goes one step further than a direct translation as it completely recreates a business’s message ... View More

Do Your Translation Strategies Match Up to Your International Ambitions?

onSeptember 18, 2018

inTranslation Trends

Translation Strategies
18th September 2018

There is no doubt that international markets are growing. The evidence of trade increases can be seen through the increase in internet sales. Consumers are looking for quality products at an affordable price and they aren’t concerned about where the goods come from. Recently, Pitney Bowes published a study that showed 70% of consumers had purchased a product through an overseas website. It has also been noted that 55% of customers will not purchase from ... View More

Top Translation Trends for the Next 12 Months

onNovember 10, 2017

inTranslation Trends

Translations Trends 2018
10th November 2017

One of the more surprising translation trends for 2018, which is expected to accelerate in the coming 12 months, is the demand for e-learning programmes in order to learn new languages. E-learning facilitates flexible learning programmes so the translation of several top e-learning courses into many languages is becoming a trend these days.

There are other trends that are likely to accelerate in the near future and these include the following:

Machine translation ...
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Crowd Sourcing and Game Localisation Help Players and Game Developers

Game Localization
18th August 2017

User generated feedback and content is more and more becoming evident on the web. If, for example, game users are requesting access to games in their own language the game company has to find the money to localise the game. More recently this has involved crowd sourcing initiatives as a way of trying to resolve the time consuming job of localising something so intricate as a video game. Video games, like all software products, have ... View More

The Challenge of E-learning Translation

onJune 14, 2017

inTranslation Trends

E-learning translation
14th June 2017

E-learning has come of age and in some contexts, it may be the only way to accomplish new skills and knowledge. Of course, e-learning is now international and that means it as to be professionally translated. This can be quite a challenge, but with the right approach and materials, you can make it easier on yourself. Here are some tips to meet the challenge of e-learning translation.

 

Use professional translation services

It doesn’t matter what ... View More

Big Challenges for Mobile Translators in a Developing World

Mobile Translation
4th April 2017

It can be hard to appreciate just how different parts of the world are like when it comes to digital access. We tend to take for granted the fact that data is available everywhere at all times. This just isn’t the case everywhere in the world, or at least even if the Internet is available in theory, it may not be in practice, simply because millions of people in the poorer parts of ... View More

What’s Going On in the Language Services Industry in 2017?

onMarch 16, 2017

inTranslation Trends

Language Industry in 2017
16th March 2017

2017 is already 2 months old, so what’s going on in the language service industry this year? Here are four key trends for the remainder of this year.
* No shortage in demand for the translation industry
* Machine translation gets better but nowhere does it replace human translation
* More performance tracking for professional translators
* Asia will continue to be the highest growth area for translation services

Continued growth in the translation ...
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