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One of the more surprising translation trends for 2018, which is expected to accelerate in the coming 12 months, is the demand for e-learning programmes in order to learn new languages. E-learning facilitates flexible learning programmes so the translation of several top e-learning courses into many languages is becoming a trend these days.

There are other trends that are likely to accelerate in the near future and these include the following:

User generated feedback and content is more and more becoming evident on the web. If, for example, game users are requesting access to games in their own language the game company has to find the money to localise the game. More recently this has involved crowd sourcing initiatives as a way of trying to resolve the time consuming job of localising something so intricate as a video game. Video games, like all software products, have ... View More

E-learning has come of age and in some contexts, it may be the only way to accomplish new skills and knowledge. Of course, e-learning is now international and that means it as to be professionally translated. This can be quite a challenge, but with the right approach and materials, you can make it easier on yourself. Here are some tips to meet the challenge of e-learning translation.

It doesn’t matter what ... View More

It can be hard to appreciate just how different parts of the world are like when it comes to digital access. We tend to take for granted the fact that data is available everywhere at all times. This just isn’t the case everywhere in the world, or at least even if the Internet is available in theory, it may not be in practice, simply because millions of people in the poorer parts of ... View More

2017 is already 2 months old, so what’s going on in the language service industry this year? Here are four key trends for the remainder of this year.
* No shortage in demand for the translation industry
* Machine translation gets better but nowhere does it replace human translation
* More performance tracking for professional translators
* Asia will continue to be the highest growth area for translation services

When emojis first came out, it was hoped that they would become a universal language, with the capability to transcend both cultural differences and borders.

Recently, researchers have discovered that some emojis are interpreted quite differently. This has meant that miscommunication takes place when they are used. Even professional marketing translators may not interpret emoji use the same way.
For example, it was found that when individuals receive an emoji showing a face expressing ... View More

Like most technology, translation memory (TM) technology is continually being updated, so if you want to get the most out of it you need to consider what you are using and whether you can improve on it.

Why TM anyway?

TM is most useful when it comes to big chunks of text in document translation that are very repetitive. By storing the best approved translations of these segments of text it ... View More

Promotional and marketing videos are extremely important and effective as persuasive tools in this day and age. In the early days of the Internet only big businesses ever had the cash to produce awe inspiring, effective videos that no one could criticize. Today, this trend has changed and many businesses, large or small, have their unique in-house video producing mega teams that use low cost, high quality camera equipment and editing tools that are simple ... View More

The global hotel business is now a very competitive industry with tourists flocking to cities and other attractions in worldwide destinations. Not everyone can speak the languages of the countries they visit, so when arriving at a hotel communication can sometimes be difficult. To help integrate into their new language environment there are some key items of information that ... View More

Many businesses and government organizations use customer reviews and surveys to give them an idea of where they are headed. This sets up an interesting challenge for many of those producing the reviews and surveys because so many of their customers or users are either living overseas or live in the same country but do not speak the same language. It means that ... View More