Olympic Games Tokyo 2020 State of The Art Translation Tools

onOctober 9, 2019

inTranslation Trends

translation in Tokyo olympics
9th October 2019

Japan has been made famous for its high-tech development which is set to make its presence at the fast approaching 2020 games. The sort of technology which will be visible is the availability of multilingual translation tools. This enables all language speakers the chance to understand what is going on in this key international event. In addition there is expected to be driverless taxis and robotic helpers. The 2020 Games offers an opportunity for ... View More

What is the Difference Between Creative Translation and Literal Translation?

onSeptember 17, 2019

inTranslation Trends

Closeup Novelist shot memo writing on paper notebook with vintage tone.
17th September 2019

When any type of document is translated, typically the requirement is that an accurate translation becomes the end product. This is what the client pays for. Sometimes, however, translators are asked to produce a creative translation. This word means using your translation skills to create something that is new.

Generally speaking, translation refers to the transferring of both words and phrases from a source text into a second language emphasizing the importance of retaining the original ... View More

Why Translation is Vital to Public Health?

onSeptember 10, 2019

inTranslation Trends

Medical and health care concept - Public Health text.
10th September 2019

Most countries run public health campaigns on a variety of health issues, especially when it improves public health outcomes. The campaigns may appear as large posters on billboards, positioned in places which are most visible to the public; television and radio advertising, internet posts or on leaflets circulated in libraries or other public areas where people pass through regularly. What is changing about this sort of public health initiative is the ethnic and linguistic composition ... View More

Do Translated Documents Need to be Notarised, Certified or Both?

onAugust 20, 2019

inTranslation Trends

businessman in office writing in the air translation
20th August 2019

Often when you have an important document which needs to be translated you are asked to give proof that you have used a fully qualified translation service to do the job. There are two ways you can use to prove you have an official translation. One way is getting a certified translation while the other is asking for a translation to be notarized. Both of these have different characteristics that you need to consider ... View More

The Meaning of Transliteration

onAugust 12, 2019

inTranslation Trends

The word or phrase Transliterate in a dictionary
12th August 2019

Transliteration is the term used to describe the process of converting a language from one unique writing system to a different one. Many languages such as Russian and Bulgarian use the Cyrillic alphabet, while Japanese uses Kanji and Hindi and Nepali share a script called Devanagari. What transliteration does is covert these scripts into Latin letters. It doesn’t actually translate the meanings.

What often happens in a Chinese restaurant?

If you go into a Chinese restaurant ... View More

The Way Forward For Globalisation This Year and Next

onJune 26, 2019

inTranslation Trends

Globalisation flat vector, people around the globe connection concept. International business network relationships. World wide web internet technology
26th June 2019

2019 has indicated some changes in the way countries wish to relate to one another with an increase in polarisation in ideas and politics. This, however, does not mean communication is not taking place. The growth of the internet has caused a surge in world communication as more and more people to get online and want to know what opportunities there are outside their own countries. Nationalist sentiments and xenophobia have not stopped global communication ... View More

The Importance of Dubbing, Voice-Overs and Subtitling In 2019

onMay 22, 2019

inTranslation Trends

subtitles, 3D rendering, text on wooden sign
22nd May 2019

Video dubbing, voice-overs and subtitling have always been used to spread ideas and
screen films in countries outside those where they were originally produced but in
recent years there has been a rapid growth in this sort of localisation using multimedia.
Live video streaming is the trend at the moment which is likely to develop further as the
year progresses.
The growth of multimedia has moved ahead rapidly because of the insatiable demand for it ... View More

Top Translation Trends For 2019

onJanuary 18, 2019

inTranslation Trends

Translation Stamp Word Translated 3d Illustration
18th January 2019
The rise of machine translations

The translation industry, like every other industry, changes from year to year. Most of this is due to the ever-increasing importance of machine translations which, even though they aren’t as sophisticated as the human brain, have still undergone huge improvements in their accuracy levels. This trend is set to continue into and through 2019. However, there is no expectation that this technology will cut out the need for human translators ... View More

When do brands need creative translation for businesses?

onOctober 30, 2018

inTranslation Trends

Creative Translation for Businesses
30th October 2018

An ordinary straightforward translation is a common way for a business to get its message across to an overseas audience. This is however not seen as the best way of attracting new customers but more importantly a business has to be a bit more creative and use transcreation instead. This is provided by a marketing translation service.

What precisely is transcreation?

Transcreation goes one step further than a direct translation as it completely recreates a business’s message ... View More

Do Your Translation Strategies Match Up to Your International Ambitions?

onSeptember 18, 2018

inTranslation Trends

Translation Strategies
18th September 2018

There is no doubt that international markets are growing. The evidence of trade increases can be seen through the increase in internet sales. Consumers are looking for quality products at an affordable price and they aren’t concerned about where the goods come from. Recently, Pitney Bowes published a study that showed 70% of consumers had purchased a product through an overseas website. It has also been noted that 55% of customers will not purchase from ... View More