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Why a Multilingual Marketing Strategy is Needed by Big Brands
onDecember 20, 2020
Most business owners strive to be as successful as possible. If this means going overseas to increase sales then this option will be carried out as effectively as possible. Research has indicated that marketing overseas requires a multilingual strategy. It is no use believing like many companies still do that English is the only ...
View MoreCOVID-19 Translated Facts Helps Those Who Do Not Understand English
onJune 11, 2020
Many countries have translators available to help those who aren’t sufficiently fluent in the language of the country they live in to understand all they need to know about living in the country. Translators and interpreters provide translations in relation to the key aspects of living satisfactorily in the country. These may include:
- Health information regarding vaccinations, doctors’ visits, dental treatment and today COVID-19
- Laws for ... View More
How Translators Are Helping in the Fight with COVID-19
onMay 27, 2020
Many translators work from home taking on translation work from individuals and organizations when required. COVID-19 hasn’t changed the way translators work but they aren’t confronted with quite the same situations as workers who have never worked from home but have now been asked by their employers to do so. Meanwhile, the translation industry is in the forefront since the COVID-19 outbreak has had an effect globally as countries seek out as much information as ...
View MoreThe Value of Brochure Translation
onMarch 13, 2020
There can be nothing as obvious a reason why precise brochure translation is so important as the current coronavirus (COVID-19) epidemic. Borders have been shut down. Governments, health departments, health professionals, businesses, as well as ordinary people everywhere are attempting to deal with a massive health issue. The transmission of the coronavirus doesn’t respect borders and couldn’t care less what language you prefer to speak. Governments and those who have to deal with the effects ...
View MoreWhy It’s a Good Idea to Localise Your Website
onFebruary 20, 2020
Getting greater access to international markets means the potential for greater profits for businesses, but typically getting this market isn’t that straightforward. To attract new customers means communicating the right message about your product so that it goes down well with your new customer base.
New customers prefer not to be spoken to by robots but prefer that a more ...
View MoreOlympic Games Tokyo 2020 State of The Art Translation Tools
onOctober 9, 2019
Japan has been made famous for its high-tech development which is set to make its presence at the fast approaching 2020 games. The sort of technology which will be visible is the availability of multilingual translation tools. This enables all language speakers the chance to understand what is going on in this key international event. In addition there is expected to be driverless taxis and robotic helpers. The 2020 Games offers an opportunity for ...
View MoreWhat is the Difference Between Creative Translation and Literal Translation?
onSeptember 17, 2019
When any type of document is translated, typically the requirement is that an accurate translation becomes the end product. This is what the client pays for. Sometimes, however, translators are asked to produce a creative translation. This word means using your translation skills to create something that is new.
Generally speaking, translation refers to the transferring of both words and phrases from a source text into a second language emphasizing the importance of retaining the original ...
View MoreWhy Translation is Vital to Public Health?
onSeptember 10, 2019
Most countries run public health campaigns on a variety of health issues, especially when it improves public health outcomes. The campaigns may appear as large posters on billboards, positioned in places which are most visible to the public; television and radio advertising, internet posts or on leaflets circulated in libraries or other public areas where people pass through regularly. What is changing about this sort of public health initiative is the ethnic and linguistic composition ...
View MoreDo Translated Documents Need to be Notarised, Certified or Both?
onAugust 20, 2019
Often when you have an important document which needs to be translated you are asked to give proof that you have used a fully qualified translation service to do the job. There are two ways you can use to prove you have an official translation. One way is getting a certified translation while the other is asking for a translation to be notarized. Both of these have different characteristics that you need to consider ...
View MoreThe Meaning of Transliteration
onAugust 12, 2019
Transliteration is the term used to describe the process of converting a language from one unique writing system to a different one. Many languages such as Russian and Bulgarian use the Cyrillic alphabet, while Japanese uses Kanji and Hindi and Nepali share a script called Devanagari. What transliteration does is covert these scripts into Latin letters. It doesn’t actually translate the meanings.
What often Happens in a Chinese Restaurant?If you go into a Chinese restaurant ...
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