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Getting greater access to international markets means the potential for greater profits for businesses, but typically getting this market isn’t that straightforward. To attract new customers means communicating the right message about your product so that it goes down well with your new customer base. 

New customers prefer not to be spoken to by robots but prefer that a more ... View More

Gaining an understanding of cultural differences and getting to see how different cultures view the world offer a clue to understanding consumers purchasing habits when it comes to international eCommerce. Often a company who intends ongoing global as the competitors have believes that the whole process is quite simple.

Some businesses think that the easiest thing to do is to find an e-commerce platform like ... View More

It is already November and not long to go to yet another Christmas. If you’re travelling to an overseas country this Christmas you will need language tips to help you through the festive time. Of course, saying “Merry Christmas” in another language is a great way to integrate into the culture of the new country. But you have to be choosey which translator you use to do the translation.

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Iphones and Androids are now essential to everyday, life whether at home or abroad. They provide the opportunity to engage in live communication whether by phone or internet. That is why it is essential and beneficial to be able to translate web pages wherever you are. You can make an online booking, rent a car or book a tour as long as you can understand the webpage you need to use. There are plenty ... View More

Disabled people and in particular those who are visually impaired require translation just as much as anyone else. These days, in the U.S. at least, companies that take on government contracts are required to deliver translations of digital documents that match the requirements for the visually and hearing impaired. These are characterised as digital content translations under Section 508.

Today more than 20 percent of web users have ... View More

Medical translation and interpreting is a specialised profession in which there cannot be any leeway or complacency when it comes to accuracy. A mistranslated or misinterpreted word or phrase can literally cause someone’s death. Modern healthcare today is more or less totally reliant on translation and interpreting services. Here are some of the more important reasons why this is so.

Multicultural populations need effective healthcare translation and interpreting ... View More

Many people think that interpreting and translation are one and the same things. This is quite simply a misunderstanding, as language interpreting is concerned with listening to speakers in the source language and interpreting what they say into the targeted language. In contrast, the language translation is more about direct translation from a written source language found in legal documents, books, reports, scientific and medical reports and literary works into a targeted language. In addition, ... View More

In today’s world scientists are spread across all countries and nationalities. They work in universities, for governments and for businesses. They are no longer found just in western countries. When an important scientific discovery is made, the scientist wants to spread his or her knowledge as far as possible and into as many languages as there are translators available. In addition, there are other people who want to know about scientific discoveries that are likely ... View More

If you come to live permanently in a country, like Australia, and you have the visa to do so, you will be asked for some of your key legal documents which help to prove your identity before you are finally accepted for entry into the country. One of these is likely to be your marriage certificate.

If you were married outside your new country and that country does not share ... View More

Today, there are numerous businesses which are simply born into the global market as soon as they open their doors. This is in part due to the incredible reach offered by the internet and digital technology. There are around 3.5 billion daily internet users globally and it is growing all the time so there is no better time than now to go offshore with your business.

The estimates for the value of global ... View More