Blog

Some people who are seeking another country which they want to call their own often ignore Australia because they think it is just made up of English speakers who come from Britain and nowhere else. Far from it, as Australia has grown in many respects such as expanding the export of minerals and advertising itself as a great tourist destination it has thrived and has attracted eager migrants from around the world. This is on ... View More

Many countries have translators available to help those who aren’t sufficiently fluent in the language of the country they live in to understand all they need to know about living in the country. Translators and interpreters provide translations in relation to the key aspects of living satisfactorily in the country. These may include:

• Health information regarding vaccinations, doctors’ visits, dental treatment and today COVID-19
• Laws for ... View More

It might be a surprise to know how many businesses still market their products in English internationally. By doing this is missing out on a lot of opportunities and sales. These days, to remain competitive, it is essential to have a multilingual marketing strategy to attract new customers who will bring in more revenue.

To keep it ... View More

Getting greater access to international markets means the potential for greater profits for businesses, but typically getting this market isn’t that straightforward. To attract new customers means communicating the right message about your product so that it goes down well with your new customer base. 

New customers prefer not to be spoken to by robots but prefer that a more ... View More

Gaining an understanding of cultural differences and getting to see how different cultures view the world offer a clue to understanding consumers purchasing habits when it comes to international eCommerce. Often a company who intends ongoing global as the competitors have believes that the whole process is quite simple.

Some businesses think that the easiest thing to do is to find an e-commerce platform like ... View More

It is already November and not long to go to yet another Christmas. If you’re travelling to an overseas country this Christmas you will need language tips to help you through the festive time. Of course, saying “Merry Christmas” in another language is a great way to integrate into the culture of the new country. But you have to be choosey which translator you use to do the translation.

1. View More

Iphones and Androids are now essential to everyday, life whether at home or abroad. They provide the opportunity to engage in live communication whether by phone or internet. That is why it is essential and beneficial to be able to translate web pages wherever you are. You can make an online booking, rent a car or book a tour as long as you can understand the webpage you need to use. There are plenty ... View More

Disabled people and in particular those who are visually impaired require translation just as much as anyone else. These days, in the U.S. at least, companies that take on government contracts are required to deliver translations of digital documents that match the requirements for the visually and hearing impaired. These are characterised as digital content translations under Section 508.

Today more than 20 percent of web users have ... View More

Medical translation and interpreting is a specialised profession in which there cannot be any leeway or complacency when it comes to accuracy. A mistranslated or misinterpreted word or phrase can literally cause someone’s death. Modern healthcare today is more or less totally reliant on translation and interpreting services. Here are some of the more important reasons why this is so.

Multicultural populations need effective healthcare translation and interpreting ... View More

Many people think that interpreting and translation are one and the same things. This is quite simply a misunderstanding, as language interpreting is concerned with listening to speakers in the source language and interpreting what they say into the targeted language. In contrast, the language translation is more about direct translation from a written source language found in legal documents, books, reports, scientific and medical reports and literary works into a targeted language. In addition, ... View More