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The beginning of the year is always a time for retrospective analysis and predictions of where things are going to go during the next year ahead. No less is this the case than for the technical translation industry. What follows is a somewhat tongue in cheek version of what the expected trends are for the technical translation service industry in ... View More

Technical writing and technical translation services have long been thought of as being limited to the precise and accurate translation of documents such as scientific papers, medical manuals, legal and business document translations. But times they are a-changing. It is increasingly becoming obvious that technical translators are adapting to a fast changing world.

Technical translators are much more likely these days to be ... View More

It can be quite a balancing act getting your message across to an international customer base without the extra cost of translation services eating into your profit margin.
You can save money on translation by being smart. It is often just a matter of knowing how to do it, so here are some tips for global marketers which can save you money without compromising your sales figures.

It can be quite a balancing act getting your message across to an international customer base without the extra cost of translation services eating into your profit margin.
You can save money on translation by being smart. It is often just a matter of knowing how to do it, so here are some tips for global marketers which can save you money without compromising your sales figures.

Tip One: Don’t Compromise on Quality

In an effort to cut back on the cost of translation services it can be tempting to use a cheap or free online translation service. These are not intended for businesses like yours and you will just end up with inferior translations and could lose the very market you worked hard to attract.
You need to save money on translation without cutting back on quality.

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Many people don’t think twice about what could happen during the translation process after designing a website page, a brochure or a business flyer. The reality is that the design of any of these sorts of materials in one language has to be modified for use in another language.

The English language can take up less space than many other ... View More

The pace of globalisation shows no sign of slowing, and the need for marketing products and services in the language of a new overseas market is growing with this trend. Many companies are becoming aware of making sure that they remain understood when they start to expand into overseas markets. Two terms that are often used, sometimes interchangeably, when preparing a product for sale ... View More

Knowing the culture as well as the language of your intended customers is an important key to making sure advertising translation hits the mark. If your business has an international market, use these hot advertising translation tips for effective advertising translation to make sure your advertising copy as well as press releases reach who you want them to reach.

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