Translation Without Effective Proofreading and Editing is Not Worthwhile

onApril 21, 2017

inTranslation Tips

21st April 2017

Anyone old enough to remember typewriters may be forgiven for thinking that proofreading and editing is a thing of the past, not just for anything written in one’s own language, but for translations, too. It’s not true, of course. Proofreading and editing are skills that are just as important as they used to be. It’s just that there are more tools available to make those steps a little easier.

For those who ... View More

Don’t Neglect Transcreation if You are an Active Marketing Translator

onApril 7, 2017

inTranslation Tips

Transcreation in marketing translation services
7th April 2017

If you’ve never heard of the term “transcreation”, it may be time you have, especially if you are in the business of marketing your products to a new emerging niche or you are a marketing translator who is looking to build your client base.

Transcreation sounds vaguely like a religious term at first, but it is in fact nothing to do with religion at all. It is the adaptation of straightforward translation ... View More

Big Challenges for Mobile Translators in a Developing World

Mobile Translation
4th April 2017

It can be hard to appreciate just how different parts of the world are like when it comes to digital access. We tend to take for granted the fact that data is available everywhere at all times. This just isn’t the case everywhere in the world, or at least even if the Internet is available in theory, it may not be in practice, simply because millions of people in the poorer parts of ... View More