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The term audiovisual translation (AVT) refers to the transfer from one language to another of the verbal content contained in audiovisual products such as films, TV programs, plays, musicals, operas, video games and web pages. These are just some of the examples of the many audiovisual products available which require translations. Audiovisual products are designed to be both seen and heard at the same time but they are mostly meant to be ... View More

In this day and age, global marketing is more important than ever before. This means a multilingual marketing strategy could be a missing link in your company if you want to reach your corporation’s goals. Many companies still believe that English is the most important language so why bother with translations. Any company which still adopts this strategy could be missing lost opportunities with an increase in sales being entirely possible if a multilingual ... View More

The translation is crucial to enabling the understanding of ideas from another culture, so it is important that cultural considerations are integrated when a text is going through the translation process. It is important to realize that language and culture are interlinked and translating culture is as important as translating text. Culture includes various things, such as syntax, literacy, art, language, dialect, ideology and religion.
A Canadian business that intends on targeting North American customers ... View More

Your employer or college lecturer might have told you that you must proofread your work before submitting it. It is quite possible that you have considered the following question – “do I really need to proofread my work?” A simple answer to that is writing and proofreading is dependent on one another so writing is unlikely to ... View More

Providing a website in the languages of a new targeted audience may boost marketing success for a business and increase customer base and revenue, as there is clear evidence that customers prefer to buy from websites which provide product information in their own languages.

There are many ways these days that websites can be translated by using automated translation tools. ... View More

As more and more companies seek international customers in order to reach their dreams of becoming key global players in their industry they have to do just a little more than simply advertise their products to overseas markets. In order to be competitive, it needs to communicate and market its company in a language its customers will understand. Communication barriers can be disastrous for any growing company. The best way forward is to get all ... View More