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Today going mobile is global and apps are created to help with globalisation and localisation so what are the main advantages of an investment in mobile app translations for app localization?

• Increase in customer base.
• Faster entry into new markets.
• Better levels of engagement and therefore user experience.
• A site going viral is when a video, image or piece of information is circulated quickly and widely from a single Internet user to another to the extent that it’s considered ... View More

Language support for those that don’t speak the native language of the country they reside in has grown in importance in recent years. In the United States, at least, the demand for it has skyrocketed as more and more organizations recognise the need to provide much-needed language back up to those with limited English. For a vast number of organizations, this often means making available a language support person in order to alleviate ... View More

On June 5th, every year, World Environment Day (WED) is marked by 143 individual countries around the world. The importance of the world’s environment is recognised every year on the same date. It was first established in 1974 when countries began to realise how environmental issues such as overfishing, overpopulation, marine pollution and forest destruction had become important concerns.

World Environment Day history goes back to 1972 at the UN General ... View More

However far advanced writers are there are still trusty resources that they use and that’s the use of style guides and dictionaries. Several dictionaries are available and a well loved one is Webster’s. The difference between style guides and dictionaries is that style guides provide guidelines for a certain style which is linked to specific dictionaries which follow that style.
There are different kinds of style guides such as the Chicago Manual of ... View More

No writer or translator will ever release a document of any type before it has been through the proofreading process. Even the best writers will most likely make mistakes, even if they go through their text a number of times. Whatever you are writing or translating it is always best to ask someone to proofread your text who hasn’t taken any part in writing it.

A fresh set of ... View More

Music in foreign languages is a great learning tool because it occurs so naturally in our lives. Music can be heard just about everywhere, whether in a car, on the television, on the internet, or when out shopping. Many parents even sing songs to babies and kids to help them fall asleep quickly at night.

There seems to be some indication that the brain can quickly pick up things if they are ... View More

One of the facts in sign language use, as stated by the World Federation of the Deaf, is the estimate that about 70 million people use sign language in some form or another to help with communication around the world. In Britain, British Sign Language (BSL) is used by 87,000 people whose English ability is ranked as either a second or third language. Overall, one of the other facts about BSL is that approximately 151,000 ... View More

It can’t be overstated that these days with the global movement of people to countries where the immigrants’ mother tongue is not spoken inevitably health services are going to encounter people who don’t speak their language. If they do, it’s usually very limited and doesn’t extent to understanding medical terminology. That’s why professional medical translations are so important.

Some medical ... View More

PowerPoint files are generally used for presentations and training. The translation of a PowerPoint presentation helps to eliminate language barriers between the presentation, the presenter, and his or her attendees. PowerPoint translations are more powerful if they are translated to match the projected audience.
Points to consider before starting to prepare PowerPoint presentations

This is crucial for getting the language right in your presentation and the speed of ... View More

It’s all very well getting your business’s marketing requirements translated into your targeted languages, but you need to get your seo website right too in order to have any effect.
There are some basic facts concerning an SEO content management system which should be considered to get the most out of your translated text.

• Make sure your content is geo-targeted

If your company has a different product or prices that are listed in a ... View More