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Today, it is not just the usual wealthy countries that engage in international trade, but all sorts of businesses from many different countries want to break the language barriers by marketing their products overseas in a language that is understood by the targeted customer. All the different types of documents related to a business may need a translation at some point in time. These may include the following:

• insurance document
• consular invoice
• packing weight list
• inspection certificate
• certificate of ... View More

There are many words in English that are used in other languages but they do not have quite the same meanings.  There is a special term given for these words and that is false friends.

Examples of false friends

• The word angel in English means a winged supernatural being, but in German, the word means ‘fishing rod’, and in Dutch, ‘sting’.
• Bank in English is the place where the money is kept safe, or ‘to bank on’ means ... View More

If you come to live permanently in a country, like Australia, and you have the visa to do so, you will be asked for some of your key legal documents which help to prove your identity before you are finally accepted for entry into the country. One of these is likely to be your marriage certificate.

If you were married outside your new country and that country does not share ... View More

2019 has indicated some changes in the way countries wish to relate to one another with an increase in polarisation in ideas and politics. This, however, does not mean communication is not taking place. The growth of the internet has caused a surge in world communication as more and more people to get online and want to know what opportunities there are outside their own countries. Nationalist sentiments and xenophobia have not stopped global communication ... View More

Today, there are numerous businesses which are simply born into the global market as soon as they open their doors. This is in part due to the incredible reach offered by the internet and digital technology. There are around 3.5 billion daily internet users globally and it is growing all the time so there is no better time than now to go offshore with your business.

The estimates for the value of global ... View More

For all types of businesses, marketing to the global market is not taken lightly as it requires thought, time and investment. Taking time to research and understand the global market is vital before involving shareholders and other interested parties in expanding overseas.

One of the keys to success is gaining a thorough understanding of the targeted markets, including the potential role of any competitors and what is required in each of the targeted countries to ... View More

Not every business is large but there are smaller businesses that want to make an international presence so they can become known internationally. Start-ups can set aside localisation as part of their marketing budget and strategy just as much as larger corporations who have larger cash allocations for such marketing projects.

90% of purchasers conduct online product research before buying anything and this is especially true of those in the B2B area and software technology. If ... View More

Video dubbing, voice-overs and subtitling have always been used to spread ideas and
screen films in countries outside those where they were originally produced but in
recent years there has been a rapid growth in this sort of localisation using multimedia.
Live video streaming is the trend at the moment which is likely to develop further as the
year progresses.
The growth of multimedia has moved ahead rapidly because of the insatiable demand for it ... View More

When you attend meetings as a business owner you will need to get all the discussions and details written down accurately so you can refer to them at any time and know they represent what took place. The best way to do this is to ensure the whole meeting is recorded word for word. The recording must be high quality otherwise you will not be able to understand it when you refer back to the ... View More

Most businesses, when they begin to enter overseas markets, will need to get their website, promotional material and business documents translated into the targeted languages. The first thing a business may do is look around for an online translation tool some of which are free to do all their translations. No one would recommend this as a translation solution because it will deny the business a head start in the overseas marketing process for its ... View More