Blog
Marketing Translation vs Transcreation: What’s the Difference?
onJanuary 18, 2023
Whenever original marketing slogans and strategies are used anywhere else apart from their origin, there is a possibility for misunderstanding, confusion, indifference, and even offense. The greater the cultural differences between the original and target markets, the greater the chance that the marketing tools used will not have the same effect. This means that smart businesses intent on expanding their sales to new markets engage experts who can adapt the marketing material to suit the ...
View MoreHow to Become a Patent Translator
onDecember 12, 2022
Patents are granted by governments to protect the rights of the inventor of a particular product or device. Owning the patent means that when the product is sold, no one else theoretically is able to copy it and therefore profit from the time and money the inventor has spent on developing it. Patents are the equivalent of copyright protection. The major difference between patents ... View More
Skills Required to Become a Legal Translator
onDecember 6, 2022
Translators are professionals who translate a huge variety of different texts, ranging from websites to manuals and personal documents. Most translators, once they have embarked on a career in the translation industry, tend to end up specializing in the field of translation. For example, translators may specialize in marketing translation, literary translation, legal translation, scientific and technical translation, etc.
Legal translators, to take an example, are unlikely to have been lawyers, ... View More
The Process of Translating a Driver’s License for the DMV
onNovember 18, 2022
A driver’s license is a very important document because not only does it give the driver the legal right to drive it is also used to verify a person’s identity in many countries throughout the world.
What’s the DMV?The Department of Motor Vehicles (DMV) is the U.S. agency that is responsible for everything that is related to vehicles such as car registration.
The key requirement when translating a driver’s license for ... View More
Benefits of Translating YouTube Videos
onOctober 19, 2022
Every day, millions of people worldwide view online videos such as those that have been loaded on YouTube content. If you are a business you are missing out on a valuable opportunity if you don’t translate your YouTube content. Once you have gone through the process you will attract an international audience. If you don’t go through this process you face the fact that you will alienate much of your potential audience.
What is YouTube translation?Major Obstacles in Health Care and Medical Translation
onSeptember 15, 2022
All forms of translation are at times a challenge, but medical and healthcare translations are more challenging than most. Medical translations help to connect businesses and customers and some professionals as they work together to improve the lives and health outcomes of people.
Medical translations are crucial for disseminating not just medical knowledge but any new medical discoveries too. Medical translations are critical for providing healthcare to both foreigners and minorities. Medical translators ... View More
A Complete Translator’s Checklist for Corporate Translations
onSeptember 13, 2022
Before a translator from a corporate language translation service starts a corporate translation there are certain steps that should be taken while completing the translation
Translating is not an easy process as it doesn’t just involve scanning the text provided by a
corporation and then translating it into a second language but any type of translation
requires expertise, skill, effort, time, and research so that high-quality translations will be
the result. All professional ...
Steps You Should Follow for Conducting Website Localisation
onJuly 21, 2022
The expression “localisation” refers to the adaptation of content or a product so that it suits a specific country or market while adapting the cultural, linguistic, legal, and political differences. Localisation is commonly confused with translation, which is the process used to convert words, phrases, and sentences from a single language into another language. Even though these terms may appear similar, translation is typically just one feature of the ... View More
How to Create a Multilingual Chatbot
onJuly 7, 2021
A multilingual chatbot is a software application that enables multilingual online chat conversations to take place through the use of text or text-to-speech instead of communicating with a human. Multi-lingual live chat is now a necessary part of most online stores with a worldwide customer base. A multilingual chatbot offers an effective communication solution in the language chosen by the person who wants to chat.
To enable the fulfilling of this requirement for online ... View More
What Is So Difficult About Translating Medical Terminology
onJune 30, 2021
Medical translations fall into a field where accuracy and preciseness are extremely important because the language in this discipline is usually technical, specific, and often of great importance to a patient’s health outcomes.
The translating of medical terminology becomes more complex as new diseases emerge and new therapies are discovered. Each time there is a global epidemic there is a greater need for multilingual translations too. Not all translators are able to ... View More
