These days, the majority of businesses use videos on their websites with a live presenter who provides information about a product or service. This can be a strong motivator for marketing and sales because potential customers can get a better feel for what is being offered. It should be remembered, however, that if you are expanding your business internationally and translating your website into other key languages, the audio component that accompanies your video should also be translated.
Three ways an audio translation can benefit your business are:
-
It helps overseas customers gain a clearer understanding of your product
-
It demonstrates that you are presenting a professional and credible offering
-
It can support business growth by appealing to a wider customer base
If your company is based in Australia, one effective way to have your audio recordings translated is to work with a translation provider that has experience not only in document translation, but also in audio and multimedia translation. Ideally, this work should be carried out by translators who hold recognised professional certification, ensuring the translation reflects both linguistic accuracy and cultural understanding. This approach can help you stand out from competitors by giving international audiences clear and accessible information about your product.
Translation services in Sydney and across Australia can prepare audio translations using qualified, professionally certified translators across many major languages, as well as lesser-known languages that have large numbers of speakers and represent potential new markets. Audio translations of company videos are becoming increasingly common on business websites and are an important consideration when planning your marketing budget. While it may feel unusual at first to hear your presenter speaking another language at the click of a button, many businesses find that offering content in multiple languages supports broader reach and long-term engagement.
