The Way Forward For Globalisation This Year and Next

onJune 26, 2019

inTranslation Trends

Globalisation flat vector, people around the globe connection concept. International business network relationships. World wide web internet technology
26th June 2019

2019 has indicated some changes in the way countries wish to relate to one another with an increase in polarisation in ideas and politics. This, however, does not mean communication is not taking place. The growth of the internet has caused a surge in world communication as more and more people to get online and want to know what opportunities there are outside their own countries. Nationalist sentiments and xenophobia have not stopped global communication ... View More

Why Transcreation is the Main Step for Engaging a Global Audience

onJune 18, 2019

inTranslation Tips

Business Finance, accounting, contract, advisor investment consulting marketing plan for the company with using tablet and computer technology in analysis.
18th June 2019

Today, there are numerous businesses which are simply born into the global market as soon as they open their doors. This is in part due to the incredible reach offered by the internet and digital technology. There are around 3.5 billion daily internet users globally and it is growing all the time so there is no better time than now to go offshore with your business.

Challenges for businesses today

The estimates for the value of global ... View More

The 14 Best Ways to Go Forward With Promoting Your Brand Globally

onJune 10, 2019

inTranslation Tips

Global Communication - A businessman holding a glowing, connected, World.
10th June 2019

For all types of businesses, marketing to the global market is not taken lightly as it requires thought, time and investment. Taking time to research and understand the global market is vital before involving shareholders and other interested parties in expanding overseas.

One of the keys to success is gaining a thorough understanding of the targeted markets, including the potential role of any competitors and what is required in each of the targeted countries to ... View More

Start-Ups Need Localization Like Any Other Business

onMay 28, 2019

inTranslation Tips

Start up vector
28th May 2019

Not every business is large but there are smaller businesses that want to make an international presence so they can become known internationally. Start-ups can set aside localisation as part of their marketing budget and strategy just as much as larger corporations who have larger cash allocations for such marketing projects.

90% of purchasers conduct online product research before buying anything and this is especially true of those in the B2B area and software technology. If ... View More

The Importance of Dubbing, Voice-Overs and Subtitling In 2019

onMay 22, 2019

inTranslation Trends

subtitles, 3D rendering, text on wooden sign
22nd May 2019

Video dubbing, voice-overs and subtitling have always been used to spread ideas and
screen films in countries outside those where they were originally produced but in
recent years there has been a rapid growth in this sort of localisation using multimedia.
Live video streaming is the trend at the moment which is likely to develop further as the
year progresses.
The growth of multimedia has moved ahead rapidly because of the insatiable demand for it ... View More

Transcription Translation Can be Important for Your Business

onMay 15, 2019

inGeneral

Text sign showing Transcription. Conceptual photo Written or printed process of transcribing words text voice Random clips art work board creative nice paperclips wood grey shadow
15th May 2019

When you attend meetings as a business owner you will need to get all the discussions and details written down accurately so you can refer to them at any time and know they represent what took place. The best way to do this is to ensure the whole meeting is recorded word for word. The recording must be high quality otherwise you will not be able to understand it when you refer back to the ... View More

Professional Translators Provide Good Quality Translations

onMay 8, 2019

inTranslation Tips

Translator professional, language course and multilingual person concept. Person with globally important languages written on school chalkboard.
8th May 2019

Most businesses, when they begin to enter overseas markets, will need to get their website, promotional material and business documents translated into the targeted languages. The first thing a business may do is look around for an online translation tool some of which are free to do all their translations. No one would recommend this as a translation solution because it will deny the business a head start in the overseas marketing process for its ... View More

Interesting Facts About Translation

onMay 1, 2019

inTranslation News

Conceptual hand writing showing Translation. Business photo showcasing Process of translating words text from one language into another
1st May 2019
Who was an early translator?

International Translation Day is on 30th September. This was chosen as the date because it is the same day as the Feast of St. Jerome. St. Jerome went down in history as a key translator in early Christian days when he translated the Old Testament directly from Hebrew into Latin.

Top 5 languages for translation

Today these are English, German, French, Italian and Russian.

Book translations

Between 2000 and 2010 the most commonly translated ... View More

Tourism Depends on Translators for its Success

onApril 24, 2019

inGeneral

Travel Time. Young Man On The Phone Chooses Where to go Travel. Different Countries World are open Rest. Businessman Book Hotel through Smartphone. Advantageous Offer. Vector Illustration.
24th April 2019

Tourism has become a global industry and this has only come about because of the presence of experienced translators in many different languages. No one will visit a country unless s/he can learn about its attractions in their own language. Marketing material has to present all the required information in the language or languages understood by those who are likely to want to visit a country.

Australia has unique features for tourists to discover

A country like ... View More

What is Game Localisation?

onApril 18, 2019

inGeneral

3d character hold video game controller. Isolated on white
18th April 2019

Video game localisation includes everything that’s necessary to prepare your game or app for sale in a new place. Translating the text or words in your game is important but video game localisation goes far deeper. In order to attract a global audience for your game, it will need to be localised.  You will get more gamers leading to more revenue and downloads if you localise.

To get into this position you need to ensure your game matches ... View More