What we Mean by a Foreign Market

onNovember 16, 2017

inTranslation Tips

entering a foreign marketLocalization is the process used to adapt a product or content to a particular locality or market. Translation makes up one of the components of the process of localization. Localization is all about adapting to overseas markets through the creation of a new version of marketing material. This means not only writing in the language, but adding any culturally ... View More

Top Translation Trends for the Next 12 Months

onNovember 10, 2017

inTranslation Trends

Translations Trends 2018One of the more surprising translation trends for 2018, which is expected to accelerate in the coming 12 months, is the demand for e-learning programmes in order to learn new languages. E-learning facilitates flexible learning programmes so the translation of several top e-learning courses into many languages is becoming a trend these days.

 

There are other trends that are likely to accelerate ... View More

How Website Translation Must Take into Account a Multi Device World

onOctober 23, 2017

inTranslation Tips

website translation in multiple deviceThe business world has gone through an enormous transformation in the last two decades, primarily because of the rise and rise of the internet. It seems hard to remember now just how insular much of business really was before the late 1990s. To a certain extent, the fact that so many businesses now see the world as their oyster is a ... View More

Should Translation and Localization be In-house or Outsourced?

onOctober 9, 2017

inTranslation Tips

In house and Outsource in translationMany businesses are trying to tap into markets and gain customers who don’t speak their business’ language. This sounds simple enough but there is a general consensus that when it comes to internet marketing through a website 90 percent of browsers will turn to another page if they cannot understand your language. So, when translating, does a company use in-house ... View More

Facts About International Translation Day

onSeptember 30, 2017

inTranslation News

International Translation Day

It’s international translation day on 30th September every year. Its first year was in 1953. It was established by a federation called the International Federation of Translators. It gives a chance to celebrate the achievements of translators’ work around the world making it appear small by breaking down language barriers and allowing literature in any language to be shared amongst ... View More

Tourism Operators and Travel Agents Need to Think About Their Translation Needs

onSeptember 11, 2017

inGeneral

Tourism translation

Long gone are the days when the tourist industry promoted its products in a single language. Far more people are travelling around the planet than they have ever done. That includes millions of tourists from countries whose citizens may have never travelled before, either because of government restrictions on travels overseas, or because most people simply couldn’t afford it in the past.

 

Go ... View More

The Importance of Languages and Dialects

onAugust 29, 2017

inGeneral

Language and DialectsCurrently, as of 2017, there are an estimated 6,000 languages spoken throughout the world. One wonders out of all these languages and dialects that there really are enough speakers of them. Seemingly there are, despite the fact that every year it has been recorded that 3-5 languages and dialects disappear functionally.

 

Of course, as well as those that are disappearing there are some that ... View More

How to Get That Perfect Translation

onAugust 24, 2017

inGeneral, Translation Tips

Perfect Translation

 

How the perfect translation is achieved can be baffling to those individuals who don’t work in the translation business. So here is some insight into how it’s done.

 

The document sent to the translation agency should be as explicit and accurate as possible, so all involved in the project know what the expected outcome should be. It all begins with good communication. Without ... View More

Crowd Sourcing and Game Localisation Help Players and Game Developers

Game Localization

User generated feedback and content is more and more becoming evident on the web. If, for example, game users are requesting access to games in their own language the game company has to find the money to localise the game. More recently this has involved crowd sourcing initiatives as a way of trying to resolve the time consuming job of localising something so intricate ... View More

Easy Translation Tips and Tricks for Students

onAugust 8, 2017

inTranslation Tips

translation tips for students 

The first thing any translator new to the discipline should do is read the book “Essential Glossary of Translation” to ensure you know well translation terminology. The next task to do is to familiarise yourself with the most commonly used translation tips for students. The most important are
• Understanding loan words, verb translations and nominalization
• How idioms should ... View More