What’s in the Crystal Ball for the Translation Industry in 2017?

onJanuary 17, 2017

inTranslation Tips

Translation Trends
17th January 2017

January is traditionally the time of year when those in business think about the year ahead and what might lie in store for them. The translation industry is no different. Here are some translation and localisation trends that seem to be appearing in the 2017 crystal ball.

2017 Trend #1 A Continuing Boom in App Translation

There is no sign that the explosive growth in the number of apps is going to slow ... View More

Do You Need to Update Your Translation Memory?

onJanuary 10, 2017

inGeneral, Translation Trends

Translating Memory
10th January 2017

Like most technology, translation memory (TM) technology is continually being updated, so if you want to get the most out of it you need to consider what you are using and whether you can improve on it.

Why TM anyway?

TM is most useful when it comes to big chunks of text in document translation that are very repetitive. By storing the best approved translations of these segments of text it ... View More

Growth In Online Shopping Needs Effective eCommerce Localisation

onJanuary 4, 2017

inTranslation Tips

E-Commerce Localisation
4th January 2017

Christmas and the New Year are over, and with them the highest volume of online shopping, but this seasonal drop won’t mask the overall annual increase in internet buying which seems to just keep on rising. Online shopping, of course, is not confined to national borders. It has a global customer base, but that’s something which is intimately connected to effective localisation.
Localisation is still a term which isn’t understood very well by many businesses. ... View More

Poetry Translation Can be More Challenging Than You Might Think

onDecember 23, 2016

inTranslation Tips

Poetry Translation
23rd December 2016

Poetry can be a powerful messenger. Many of the themes touched on by poets are universally human. If it wasn’t for translators, we would be confined to the poetry of poets who speak the same language as ourselves and would be denied the richness of those whose language is different. But translating poetry is a challenging task and poetry translators are a special breed. What makes it so difficult?

 

Keeping the melody

Rhyme is a ... View More

Traps for the Unwary About Marketing Translation

onDecember 15, 2016

inTranslation Tips

English - a Corporate Language
15th December 2016

Marketing translation is a necessary part of a business’s expansion outside its own borders. With online sales growing every year, marketing translation becomes even more of a necessity. The contradiction is that many businesses are compromising their image and brand by not taking marketing translation seriously enough or treating it like any other translation task.

Marketing translation skills are different from other kinds of translation

Marketing translation is not as literal as other translation, especially technical translation. ... View More

Problems Faced by Legal Translators

onDecember 9, 2016

inGeneral, Translation Tips

Legal Translators
9th December 2016

Legal document translation is part of the professional document translation industry. The translators involved are not only experienced but provide accurate and meaningful translations.

In this era of globalisation with both the movement of goods and people from country to country taking place more frequently than ever before there is a whole plethora of legal documents that need to be translated to accompany the people and products.

Legal documents used by individuals:

What Kind of Format Should You Use For Website Translation?

onDecember 5, 2016

inTranslation Tips

Website Translation
5th December 2016

If your business is about to launch a multi language website, one of the tasks before submitting the material to the website translator is to select the best format that should be used for the website.

There are four main formats currently used to share web content with the chosen translation agency. These are:

  • CMS integrated technology
  • Manual file transfer
  • Outsourced global website operations
  • Translation proxy technology

Here’s an overview of these four different ... View More

Get Your Translation Just Right: Adapt it to Suit Various Audiences

onNovember 28, 2016

inTranslation Tips

You can’t expect the different target audiences for your professional translation to see your message in the same way. Unless it’s a legal document, like a birth certificate or a contract, you will have to get the document translator to translate your information to suit different readers. This will mean your translator has to carefully go through each section to ensure the text focuses on the audience.

Not every native speaker is a good ...
View More

7 Ways to Cut Down Your Document Translation Cost 

onNovember 25, 2016

inTranslation Tips

Document Translation
25th November 2016

With all this localisation required these days the costs of professional translation services are being felt by companies around the world. But there are ways translation costs can be kept to a minimum.

1. Cut down the number of words you need translating. Sieve through the document to remove parts that are not really needed. The best way to go is to keep the document as simple as possible with no filler ... View More

Multilingual Captions and Subtitles Encourage Video Growth

onNovember 23, 2016

inTranslation Trends

multilingual captions
23rd November 2016

Promotional and marketing videos are extremely important and effective as persuasive tools in this day and age. In the early days of the Internet only big businesses ever had the cash to produce awe inspiring, effective videos that no one could criticize. Today, this trend has changed and many businesses, large or small, have their unique in-house video producing mega teams that use low cost, high quality camera equipment and editing tools that are simple ... View More