January is traditionally the time of year when those in business think about the year ahead and what might lie in store for them. The translation industry is no different. Here are some translation and localisation trends that seem to be appearing in the 2017 crystal ball.
2017 Trend #1 A Continuing Boom in App Translation
There is no sign that the explosive growth in the number of apps is going to slow ...
Like most technology, translation memory (TM) technology is continually being updated, so if you want to get the most out of it you need to consider what you are using and whether you can improve on it.
Why TM anyway?
TM is most useful when it comes to big chunks of text in document translation that are very repetitive. By storing the best approved translations of these segments of text it ...
Christmas and the New Year are over, and with them the highest volume of online shopping, but this seasonal drop won’t mask the overall annual increase in internet buying which seems to just keep on rising. Online shopping, of course, is not confined to national borders. It has a global customer base, but that’s something which is intimately connected to effective localisation.
Localisation is still a term which isn’t understood very well by many businesses. ...
Poetry can be a powerful messenger. Many of the themes touched on by poets are universally human. If it wasn’t for translators, we would be confined to the poetry of poets who speak the same language as ourselves and would be denied the richness of those whose language is different. But translating poetry is a challenging task and poetry translators are a special breed. What makes it so difficult?
Marketing translation is a necessary part of a business’s expansion outside its own borders. With online sales growing every year, marketing translation becomes even more of a necessity. The contradiction is that many businesses are compromising their image and brand by not taking marketing translation seriously enough or treating it like any other translation task.
Marketing translation skills are different from other kinds of translation
Marketing translation is not as literal as other translation, especially technical translation. ...
Legal document translation is part of the professional document translation industry. The translators involved are not only experienced but provide accurate and meaningful translations.
In this era of globalisation with both the movement of goods and people from country to country taking place more frequently than ever before there is a whole plethora of legal documents that need to be translated to accompany the people and products.
If your business is about to launch a multi language website, one of the tasks before submitting the material to the website translator is to select the best format that should be used for the website.
There are four main formats currently used to share web content with the chosen translation agency. These are:
You can’t expect the different target audiences for your professional translation to see your message in the same way. Unless it’s a legal document, like a birth certificate or a contract, you will have to get the document translator to translate your information to suit different readers. This will mean your translator has to carefully go through each section to ensure the text focuses on the audience.
With all this localisation required these days the costs of professional translation services are being felt by companies around the world. But there are ways translation costs can be kept to a minimum.
1. Cut down the number of words you need translating. Sieve through the document to remove parts that are not really needed. The best way to go is to keep the document as simple as possible with no filler ...
Promotional and marketing videos are extremely important and effective as persuasive tools in this day and age. In the early days of the Internet only big businesses ever had the cash to produce awe inspiring, effective videos that no one could criticize. Today, this trend has changed and many businesses, large or small, have their unique in-house video producing mega teams that use low cost, high quality camera equipment and editing tools that are simple ...